Elise is a mission-driven entrepreneur known for her leadership in fostering public engagement and collective action. From contemporary art to global ecology, Van Middelem has built powerful coalitions amongst diverse groups to deliver on a common purpose. With 18 years of seasoned leadership and expertise as a creative brand strategist, she successfully steered the development of large-scale interdisciplinary projects from conception to execution for major corporations such as Louis Vuitton, Nike, Samsung, and Art Basel.
In 2019, Elise founded SUGi, a social enterprise dedicated to greening cities and reimagining urban life — which blended her deep passion for both art and nature.

Daniel is a multi-disciplinary creative strategist, working across fashion, lifestyle and technology. Daniel has built audiences for renowned brands with compelling messaging and simple, sticky tools for sustained engagement.

Tamsin is a social impact innovator. She is known for her pioneering work as founding president of the ground-breaking (RED) campaign, and has helped advise and build various mission-driven brands and public facing initiatives for global foundations.

James has 28 years of horticultural, landscaping and garden design experience, always with a desire to integrate organic and biodynamic methods. While researching for a practical solution to help our planet and heal precious forest ecosystems, James discovered the pioneering Miyawaki method of afforestation, which after extensive trialing, he now implements and teaches as a core member of the SUGi team.

Kevin has worked in the international development field for over 35 years. He served as an associate advisor with the United Nations Conference on Environment and Development to support the creation of a global programme of environmentally sound and sustainable development (known as Agenda 21), which formed the basis of the Sustainable Development Goals.

David is an adventurer and influential environmentalist.​ Driven by his immeasurable curiosity for the natural world, he has ventured to some of the most remote and fragile ecosystems on our planet in order to bring widespread attention and innovative solutions to urgent global environmental issues.